Who is Azul Mejicano?
Azul Mejicano arises from the need of empowering Mexican artisans and designers so that their products and effort cross borders; to recognize their day-to-day, to give value to the artisanal products they create with their hands every day and to help them improve their quality of life.
We know about the talent our artisans have and we know they just need support to bring Mexican traditions and products to the world’s attention. We want to give them the credit, recognition and economic remuneration they deserve.
THE REPRESENTATION OF HANDS AS A SYMBOL OF UNION AND EMPOWERMENT
In the mid-twentieth century in Mexico, archaeologists discovered that our ancestors invented a resistant and bright blue color centuries before their lands were colonized and their resources exploited. This color was called Azul Mejicano.
As well as Azul Mejicano color’s representation, we know that our artisans are bright and resistant to adversity and that is what we want to reflect with our company.
The blue hand represents the artisan and their crafts, depicted by the color invented by our ancestors.
The grey hand represents our brand and represents you, our customers. Together, we will help the artisans get recognition and improve their life quality.
Azul Mejicano is guided by 4 Principles:
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Focus to help our Mexican artisans and designers.
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Passion for providing a unique connection between crafts and our customers.
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Delivering crafts with a great value of tradition and culture.
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Empowering local communities to continue innovating in a globalized world.
The future always looks brighter when you impact lives
Our vision is to demonstrate the value of the work of local artisans to our customers, delivering a product of tradition. Build a "place" where our customers and artisans are one.
An important part of our work is that you know the history behind your product, knowing the history of our artisans, their communities, and the hours of work and preparation they have been learning through the years as part of their heritage.
The artisanal products you are receiving and buying, being hand-woven, take more than 60 hours of effort, dedication and love. Feel proud to be collaborating with these unique Azul Mexicano handmade bags designed especially for you.
United we are stronger
Azul Mejicano has 4 pillars as part of the handcrafts journey, starting from the creation to the purchase of the product and followed by economic recognition to the artisan.
These 4 pillars are:
Social Impact / Your Impact to improve lives
Azul Mejicano understands and values the efforts of the artisans' families, as well as the communities of Oaxaca. That is why we are committed to giving them what they deserve for their designs, their work, and the value of their handcrafts, to help them achieve their dreams.
You, our customers, will be part of this link by knowing that your "investment" in your bags, will be generating an impact for those families in need, since you will be deciding how much you want to pay for your product, and at the same time, deciding how much to donate for the actions we will be posting on our website to support communities in Oaxaca. You will be a key part of their growth and witness
your own collaboration.