Making visible the unseen in the digital age
It goes without saying that technology, and specifically digital transformation, has been key when it comes to business growth. But not only companies are harvesting the benefits of the internet, philanthropy has also been incredibly influenced by all the technological tools, channels, and trends. Today we want to talk about all the ways that technology has helped charities on their journey of getting the word out there and, of course, raising donations.
The new way of doing crowdfunding
Crowdfunding became popular around the early 2000s, when people started using this way of supporting to help artists all around the world. Today, crowdfunding is the non-profit's favorite method to collect money for a specific cause or project. The great thing about crowdfunding websites is that they are very transparent with their goal, what they will use the money for, and what you get in exchange.
The anonymity behind computers
Nowadays, it is not necessary to go to a big fundraiser to donate, nor stay in line in the bank to deposit some money to a charity. You can just go online on your computer or your cell phone and make an anonymous donation in a matter of seconds. At our website, when you are at checkout you can choose to give a little extra to Procasahogar in Oaxaca, this way your donations help children in need.
Collecting signatures has never been so easy
Sometimes a donation can be a simple signature. But, do you remember when was the last time a charity volunteer stopped you in the street to get your signature on a petition? The truth is that technology has made this process way faster, easier, and more believable. Websites like Change.org have had a major impact around the world.
Easy, fast, and safe donation process
Before the technological boom, many used to believe that only a certain type of people could donate to charity (old, retired, rich persons). And who can blame them, not so many years ago the only way to get donations was by organizing fancy galas. But with technology came the automatic payment method. Just as e-commerce do, charities began implementing these tools on their website, so people could donate as much or as little as they wanted, regardless of their status or age.
Social media
In the world we live in now, there is no better way to get the word out faster than through social media channels, such as Facebook, Instagram, and TikTok. This has been a game changer for charities. Thanks to the help of influencers, verified accounts, and viral videos, people are learning more about the charities that truly help people.
What other ways do you think technology has made giving to charity easier?
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